The Business of Fashion cover story is out now. @BoF
416,942 Likes | 1 day ago | 7,847
History in the making....
28,598 Likes | 6 days ago | 652
In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity. Slide right to see a few brands in our portfolio. We have so many exciting things coming up! Learn more at serenaventures.com. Link in bio.
82,925 Likes | 10 days ago | 1,239
@carowozniacki bachelorette @backstreetboys and Vegas are not ready for us #caroscrew
243,852 Likes | 11 days ago | 3,073
96,660 Likes | 11 days ago | 590
284,811 Likes | 13 days ago | 2,615
Wheels up in @serena jean jacket, dress AND hat! Oh yea we have it all! ❤️💋
733,853 Likes | 14 days ago | 10,422
Pink things 📸:@alexisohanian
154,424 Likes | 15 days ago | 1,382
The next big thing for me?? My @serena FASHION line. I’m so excited to be on the cover of @bof’s latest print edition. Learn more about it on businessoffashion.com
326,204 Likes | 18 days ago | 2,183
Can’t wait for @olympiaohanian to get tips from @simonebiles
337,977 Likes | 19 days ago | 3,744
Yassss @serena shirt dress. Link in bio #noWhea Thanks @buzzfeed for the 📸
150,642 Likes | 20 days ago | 2,001
I’m officially joining the @PampersUS family because #Cruisers360 FIT is the only diaper I’ve found that can keep up with @OlympiaOhanian and her wild moves. Olympia is super-active (just like her mama). I never know what she’ll do next but I love it because that’s how babies learn and grow! Who else has a “wild child”? Show us that you’re proud of your wild ones too. #PampersPartner #WildChild
372,855 Likes | 20 days ago | 5,038
Red hot on the Today show. My twist front dress by @serena twist front dress 🔥 link in bio #weshipworldwide
309,636 Likes | 26 days ago | 3,940
Dem jeans though
186,090 Likes | 28 days ago | 2,074
Boat. Wind. Edges.
128,365 Likes | 32 days ago | 2,213
Things I won’t stop talking about: investing in women. Now through March 27th, @Bumble Fund applicants will get an opportunity to pitch their idea to me and @Whitney. We’re working together to build a bigger, more equitable table. If you’re a woman entrepreneur of color, apply through the app.
430,573 Likes | 33 days ago | 3,898
133,087 Likes | 47 days ago | 1,830
Sometimes I just have to tell myself, “Baby I got you.” Don’t forget to believe in YOU. _ 🎶 “Baby I Got You” by @driamusic
192,213 Likes | 49 days ago | 1,497
Emails on emails on emails.. @realqaiqai
126,531 Likes | 50 days ago | 720
Me at Photoshoot. Hair. Makeup. Wires. PeriodT
357,348 Likes | 53 days ago | 5,721
538,926 Likes | 55 days ago | 2,996
85,887 Likes | 55 days ago | 1,127
Oscars were fun.. now back to work.
235,120 Likes | 57 days ago | 2,445
364,920 Likes | 57 days ago | 3,503
1,695,528 Likes | 58 days ago | 43,561
If they think your dreams are crazy, show them what crazy dreams can do. #justdoit
205,809 Likes | 62 days ago | 1,845
Even on relaxing day I often need to remind myself I am beautiful and strong. I seriously am grateful for these pants. I needed them today. @serena
1,884 Likes | 64 days ago | 20
A moment. The making of my @AXA commercial.
5,662 Likes | 64 days ago | 112
Through every stage of my life, triumphant or challenging, I never stopped believing in myself. Belief starts with you. Follow my journey with @axa and Know You Can.
602,768 Likes | 67 days ago | 12,324
I’m really getting into pottery
180,769 Likes | 67 days ago | 1,348
278,298 Likes | 69 days ago | 3,211
Woke up feeling beautiful and strong. Don't let anyone tell you otherwise. @serena
412,796 Likes | 71 days ago | 3,752
51,037 Likes | 71 days ago | 492
Sometimes, you have to stop and listen to the music. #Navigator
21,658 Likes | 73 days ago | 221
@lincoln Don't mind if I do #InMySanctuary
149,188 Likes | 73 days ago | 1,355
He caught me ordering my weekly @gobbleinc... P.S. Totally getting the best out of coat season.
42,204 Likes | 74 days ago | 315
It's what's on the inside that counts... 2.10.19 #Navigator
21,298 Likes | 75 days ago | 176
Tomorrow is the last day to make your first move matter. Download @bumble, and for every first move made, they will make a donation to @yprcla to empower women who are direct and indirect victims of senseless violence. @yprcla honors the life and memory of my oldest sister by ensuring these women have the tools and resources they need to heal emotionally, spiritually, physically and financially. #inhercourt
572,035 Likes | 77 days ago | 7,442
185,370 Likes | 79 days ago | 3,985
Don’t wait to be told your place. Take it. Don’t wait for people to find you. Find them — in work, love, and life — on @bumble. #InHerCourt
318,446 Likes | 80 days ago | 1,573
Nothing brings me more joy than my sweet @olympiaohanian. 📸: @alexisohanian
62,682 Likes | 81 days ago | 569
@itz.the.only.kyra is as passionate about Compton as I am, and she inspires everyone around her. She’s the team captain of the Divas of Compton, a dance team with a “Mission of Movement” to promote social justice and healthy living through dance, bringing a positive message to kids in her community. #untilweallwin #BHM
226,883 Likes | 82 days ago | 2,307
That moment you realize that @marcjacobs coat goes perfectly with your @serena skirt that I just wore in @goodmorningamerica 🤯 Skirt avail now on SerenaWilliams.com Link in bio
403,201 Likes | 83 days ago | 3,453
Tonight’s agenda? Wheels up.
701,739 Likes | 89 days ago | 5,690
I love these pre match hugs. They are my new fav part of my job. @olympiaohanian
475,564 Likes | 92 days ago | 5,486
609,922 Likes | 94 days ago | 7,438
271,406 Likes | 96 days ago | 3,146
210,763 Likes | 97 days ago | 2,208
Sleek, modern, and always classic. Meet #CODE1159 by Audemars Piguet. Link in story.
329,127 Likes | 98 days ago | 3,613
Playing solo this time 😉
126,944 Likes | 99 days ago | 1,569
@kalliminor and I have a lot in common—we both love tennis, and we both know what it’s like to be a young girl growing up in Compton. This courageous 12-year-old is launching a quarterly tennis clinic to give kids just like her the opportunity to learn how to play. Kalli knows equality doesn’t just happen, you have to make it happen. With kids like her in the game, it’s only a matter of time until we all win. What does #untilweallwin mean to you? #BHM
157,988 Likes | 99 days ago | 2,550
198,320 Likes | 100 days ago | 1,173
307,763 Likes | 100 days ago | 1,970
606,614 Likes | 103 days ago | 6,650
@allure Body + Mind Issue. Interview: @smashfizzle Photographers: @tanyaposternak & @zposternak Stylist: @jaimekaywaxman Makeup: @carlenekmakeup Hair: @vernonfrancois Manicure: @nailjerks
238,878 Likes | 103 days ago | 2,026
This week, my “S” stands for Serena. My @Serena S Melbourne shirts are limited and available online. Link in bio. #ThisMama realized last week I had not had a proper pedicure since before I had Olympia (I now paint my own nails fun but not as relaxing). She is 16 months now!!! I used to go every week as a way to relax. It was literally my favorite thing to do. But ever since I had the baby, I feel overwhelmed with guilt if I want to take “Serena” time. As a working mom, I feel like my “extra” time should be spent with my daughter. I have been told a million times (and even by you all) to take care of myself so I can take care of my child. I hear it, but it’s harder to put into practice as a first time mom. Do any of you ever experience mom guilt? Stresses of life can really get to you and I finally decided to take the first step in doing something for me. So every Saturday or Sunday I try to take time to do something for me (even if it’s just an hour). So to my fellow moms and dads out there: don’t forget to give yourself a little love too. #thismama #thisdaddy Get your limited “S” Melbourne and show me YOUR ‘S’ at the Aussie Open or by tagging @serena
125,914 Likes | 105 days ago | 1,407
Never be satisfied. #CODE1159 by Audemars Piguet.
355,868 Likes | 107 days ago | 2,879
Some things never change
556,725 Likes | 112 days ago | 4,642
🐐vs 🐐. The 🐐 won @rogerfederer
812,092 Likes | 113 days ago | 9,945
As I head into next year it’s not about what we can do it’s what we MUST do as working moms and working dads. Anything is possible. I am getting ready for the first match of the year and my dear sweet baby @olympiaohanian was tired and sad and simply needed mama’s love. So if it means warming up and stretching while holding my baby that’s what #thismama will do. My fellow moms and dads working- or stay home it’s equally as intense- but you inspire me. Hearing your stories makes me know I can do this. Thank you from the bottom of my heart. This year is to you! What are some things you had to do while working? #thismama #thisdaddy
235,704 Likes | 113 days ago | 1,298
Team USA @hopmancup @bigfoe1998
402,182 Likes | 115 days ago | 2,399
#thismama was hoping @olympiaohanian would get some sleep but @realqaiqai kept her up the whole flight. #momlife
239,110 Likes | 117 days ago | 2,223
Honored. Joyful. Happy. Determined.
119,964 Likes | 119 days ago | 1,990
203,979 Likes | 120 days ago | 1,267
@natashagrossmakeupartist found out @olympiaohanian Is the best assistant.
45,269 Likes | 121 days ago | 247
To the people who help to honor life, legacy, and good memories through your work @yprcla, I see you. #BeSeenBeHeard #ShareYourSSunday
214,298 Likes | 122 days ago | 1,324
I can’t with @realqaiqai 😂🤪
348,260 Likes | 122 days ago | 2,479
39,274 Likes | 122 days ago | 262
158,940 Likes | 124 days ago | 1,003
When they ask me how last year was @mubadalatennis. Dec 27, Abu Dhabi, see you there! #MWTC
225,329 Likes | 124 days ago | 1,004
204,304 Likes | 126 days ago | 2,399
432,883 Likes | 129 days ago | 3,863
This mama waited my whole life to be twins with her #thismama
96,332 Likes | 130 days ago | 1,154
Ready? I am. @mubadalatennis Championship here I come. #MWTC
275,378 Likes | 130 days ago | 3,627
144,736 Likes | 132 days ago | 1,426
As a designer, I want my work to have purpose - that's why I designed the new purse charm for my friends at @allstatepurplepurse to raise awareness of domestic violence and financial abuse. This charm supports Purple Purse nonprofit allies and the survivors they serve. Link in bio to get yours. #ad
When they walk around with the S on their chests. Thank you to all who Supported our @serena pop ups in LA, Miami, and last night in Dallas @neighborhoodgoods #BeSeenBeHeard #ShareYourSSunday
265,277 Likes | 136 days ago | 1,785
I see you @realqaiqai 👀
215,900 Likes | 139 days ago | 1,787
Miami? Art Basel and my latest @serena pop up?? Gotta take my shoes off for this. @faenabazaarmiami cant wait for tonight! P.s. Miami Pop Up is open now through Dec. 29th!
28,006 Likes | 139 days ago | 938
I heard I have to play @rogerfederer in my first tournament back at the @hopmancup next year. So I decided to join @jarmere in his boxing class. I am not sure if I’m cut out for this.... #GettingReadyForTheGOAT
97,772 Likes | 141 days ago | 695
#ShareYourSSunday powered by @beatsbydre, supported by @melodyehsani, and driven by YOU💕
178,946 Likes | 143 days ago | 1,559
Next time you are at the checkout counter and you hear the BEEP- Think of the fun you can have on SUPERMARKET SWEEP!
362,728 Likes | 144 days ago | 4,759
How I’ll be sitting all weekend at the @Serena Collection Pop-Up in LA in our geo print dress. Avail in LA. 🍑 Come shop with us @melodyehsani this weekend for this dress and other @serena pieces! Meanwhile @rennyvasquez love my makeup and Photo!! Store Hours: Friday- 11am- 5pm Saturday- 11am- 7pm Sunday- 12pm- 4pm
29,637 Likes | 144 days ago | 318
May need to give my Navigator some company. Loving this #LincolnAviator. #Ad
46,472 Likes | 148 days ago | 589
This is me sneaking in autographed goodies for those ordering on cyber Monday from @serena This is so fun! Some of y’all are gonna be so surprised!
75,914 Likes | 148 days ago | 795
When you shop CYBER MONDAY at momma’s @serena warehouse. I know I can fit it soon. Go shop @serena- we ship worldwide.
46,002 Likes | 149 days ago | 255
That feeling when the long weekend is almost over and you’re gearing up for #CyberMonday 💻 There’s still time to get in on our #BlackFriday sale on styles like the Tribeca Button Down Shirt as seen on @samariaxoxo! Link in bio, we ship worldwide. #shareyourSSunday #beseenbeheard
236,040 Likes | 150 days ago | 2,497
Brows everywhere. And I don’t care.
45,666 Likes | 151 days ago | 368
First. Ever. BLACK FRIDAY SALE @serena! STARTING NOW!!! Link in bio. We ship worldwide💕
17,899 Likes | 151 days ago | 99
!!!!! It’s starts NOW link in bio!
757,628 Likes | 153 days ago | 8,103
63,648 Likes | 156 days ago | 461
Who doesn’t love a little black dress? @itsmelanu is simply slaying this week’s #shareyourssunday in our Je Nais Se Quoi Dress in Black. Link in bio, we ship worldwide! #beseenbeheard
94,444 Likes | 156 days ago | 535
Check out my @serena collection in Person!! I’m so excited. You can shop our product in person ONLY in Dallas RIGHT NOW at @neighborhoodgoods
674,057 Likes | 157 days ago | 7,880
One year down a lifetime to go @alexisohanian
224,556 Likes | 160 days ago | 2,047
5 mins with @olympiaohanian is worth more than any achievement I have ever had. This was Behind the scene of our last @serena shoot. She is something. ❤️❤️
347,469 Likes | 161 days ago | 2,708
Getting this far, crazy. Stopping now, crazier. #justdoit. Chase your crazy dream at @Nike NYC - Opening 11.15.
36,770 Likes | 161 days ago | 527
There's power in prevention. embrace® Active Scar Defense gave my body the healing support it needed to keep scars from forming, making me feel confident and beautiful in my own skin. Find out why I was an instant believer at serenaembrace.com
53,398 Likes | 163 days ago | 382
Mirror shot, but make it 👑 ROYAL 👑@portiachivs is Sunday ready in our Royal Duchess Cropped Hoodie. Shop the link in bio! We ship worldwide. Tag @serena to be featured Sunday on #shareyourssunday #beseenbeheard #ShareYourSSunday
210,822 Likes | 166 days ago | 1,706
Bossed up with @emilywweiss at the fabulous @glossier flagship opening. Congrats love! So happy @alexisohanian and I could celebrate with you. • • • Hair: @coree.moreno Makeup: @rennyvasquez
129,783 Likes | 166 days ago | 1,031
Thank you for presenting me with this year’s @adweek Brand Genius Award, Anna. 📸 @stsphotovideo • • • Hair: @coree.moreno Makeup: @rennyvasquez
175,891 Likes | 167 days ago | 1,689
Thank you @adweek! Incredibly excited and honored to be on the cover of the Brand Genius issue and named their 2018 Brand Visionary 💡Next stop, the Brand Genius Awards tonight...follow my IG stories! 📸 by @MicaiahCarter Hair: @UrsulaStephen Makeup: @RennyVasquez Styling: @VeronicaGarrote
330,408 Likes | 169 days ago | 2,103
Just one of those mornings with @olympiaohanian
60,245 Likes | 170 days ago | 524
Loved seeing that @itsrhee360 celebrated another year of life in her @serena Ruched Goddess Midi Dress! #StayYoungAtHeart ❤️ #ShareYourSSunday #BeSeenBeHeard
226,037 Likes | 173 days ago | 2,868
28,680 Likes | 175 days ago | 239
Behind the Mac, people with passion are changing the world with their creations. Thank you @Apple for this showcase of creativity.
99,415 Likes | 175 days ago | 617
It’s the last week to support my friends at @allstatepurplepurse and their 2018 Purple Purse Challenge, which ends tomorrow, 10/31! Donate today to show your support for survivors of domestic violence and for your chance to win this backpack I designed. Link in bio.
189,340 Likes | 175 days ago | 1,503
36,718 Likes | 177 days ago | 222
@eecalenz looking powerful in her @serena Royal Duchess Cropped Hoodie in Black 😍 #ShareYourSSunday #BeSeenBeHeard
711,456 Likes | 179 days ago | 6,275
411,858 Likes | 181 days ago | 4,966
Oh- didn’t you know? Our @serena jeans fit a slim waist and a big🍑 Link in bio to shop for yours now! We ship worldwide I’m wearing the Jolie textured knit top with our retro fit Jean in the light finish. #beseenbeheard
53,670 Likes | 184 days ago | 293
@maybank not only raised her hand on #DayOfTheGirl empowering women to chase their dreams, but also did it wearing @serena Metro Satin Lounge pant. You are shining! #BeSeenBeHeard #ShareYourSSunday
152,929 Likes | 184 days ago | 625
A special #ShareYourSSunday shoutout to @mrmulholland who shared a beautiful message about his precious daughter Xéla in matching ‘S’ pins 💕 thank you for the support! #BeSeenBeHeard
189,555 Likes | 186 days ago | 1,970
499,160 Likes | 187 days ago | 8,340
Sometimes I have to throw my hands up in the air. #thismama used to have a living room. Now I just have a play room. When did that happen?
381,430 Likes | 188 days ago | 2,218
The face you make when you and Duchess of Sussex Meghan have matching @serena blazers 😍 #BeSeenBeHeard Link in bio to shop the collection!
197,778 Likes | 190 days ago | 1,810
I am so excited to finally share the backpack I designed to support my friends at @allstatepurplepurse and their 2018 Purple Purse Challenge! 💜 We’re giving away THREE autographed purses in the next 24 hours so donate $10 to the Purple Purse Challenge at the link in my bio to show your support for survivors of domestic violence and for your chance to win!!
50,463 Likes | 191 days ago | 218
@sitacoenraads paired our Highline Denim Skirt with a gorgeous smile. #ShareYourSSunday #BeSeenBeHeard
53,580 Likes | 191 days ago | 304
Thank you @dr_atirac for sharing your wellness journey in @serena The One Mini Dress. You are stunning! #ShareYourSSunday #BeSeenBeHeard
279,065 Likes | 192 days ago | 6,441
#thismama is tired. Flying with the little one is really a test. #thismama really needs tips. There is nothing I do that seems to work. I don’t want her to use a ipad . Any suggestions? #thismama
252,883 Likes | 195 days ago | 2,450
Inspired by my favorite print, I designed my #1of1 @beatsbydre headphones in celebration of the many great memories I associate with leopard print 🐆❤️ I love seeing everyone’s creative inspirations come to life!
121,696 Likes | 195 days ago | 685
I was fortunate enough to get an early look at The CW’s new show ‘All American’ that premieres tonight and Spencer’s journey of ups and downs from Crenshaw to Beverley Hills is one that I can relate to myself, so I’m excited to see him rise to the occasion during his transition. Tune-in to @thecw tonight at 9/8c to see the @cwallamerican premiere for yourself and tell me after if you liked it too in the comments! #allamerican #ad
270,591 Likes | 196 days ago | 2,014
October is a pink month. Check out our pink collection and snuggle up in our cozy @serena Embrace Me Mock Neck Sweatshirt. Available now on SerenaWilliams.com #BeSeenBeHeard
637,007 Likes | 197 days ago | 5,176
For my 10 million followers. Thank you ❤️❤️
79,253 Likes | 197 days ago | 1,711
It’s taco Sunday
57,742 Likes | 198 days ago | 225
Thank you @colleenadam922 for including @serena You look amazing in that Standout Midi Pencil Skirt! #BeSeenBeHeard #ShareYourSSunday
47,149 Likes | 198 days ago | 297
@soph_a_loaph’s ‘S’ is for speaking up and speaking the truth. What does your ‘S’ stand for? #BeSeenBeHeard #ShareYourSSunday
210,726 Likes | 200 days ago | 1,427
I love rocking this bra! The limited edition snakeskin print Chrissy bra is named after celebrated diva, Chrissy Amphlett from The Divinyls who passed away from breast cancer in 2013. @BerleiAus is donating 100% of the profits from sales of The Chrissy Bra to Breast Cancer Network Australia. Shop the bra that supports for life now at berlei.com.au/thechrissy or via the link in my bio #ITouchMyselfProject #BerleiAus #BCNA #TheChrissyBra #DoItForYourself
329,618 Likes | 202 days ago | 4,366
69,870 Likes | 202 days ago | 922
Financial abuse is an invisible weapon. Join me and @AllstatePurplePurse to end the cycle of abuse at PurplePurse.com.
120,215 Likes | 203 days ago | 892
Imagine LA @imaginela thank you for your work to end the cycle of family homelessness and poverty in Los Angeles. I had a great night this past weekend raising money for you and working closely with mine and Venus Compton based organization @yprcla - Visit www.imaginela.org to get involved.
282,946 Likes | 205 days ago | 2,588
41,112 Likes | 205 days ago | 153
Another look for #ShareYourSSunday! I love it. #BeSeenBeHeard
39,942 Likes | 205 days ago | 134
New day, new slay courtesy of @micaelaverrelien. It’s #ShareYourSSunday! #BeSeenBeHeard
479,376 Likes | 206 days ago | 11,836
This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls global hit “I Touch Myself” to remind women to self-check regularly. _ Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key - it saves so many lives. I just hope this helps to remind women of that. _ The music video is part of the I Touch Myself Project which was created in honor of celebrated diva, Chrissy Amphlett, who passed away from breast cancer, and who gave us her hit song to remind women to put their health first. The project is proudly supported by @BerleiAus for Breast Cancer Network Australia. _ Visit the link in my bio to find out more. #ITouchMyselfProject #BerleiAus #BCNA #DoItForYourself
504,236 Likes | 208 days ago | 4,819
I will always protect you. I will always stand up for you. I will always guide you. I will always be with you you. I was put here to be your mom. I love you like nothing I’ve ever loved before. I thank Jehovah everyday for you. Your momma
48,714 Likes | 208 days ago | 668
Im just so proud of @zlurie & the @surveymonkey team - congrats on your successful IPO! For the occasion, i wanted to ask you- how do YOU balance work & family. Take the survey. Link in bio!!
73,751 Likes | 212 days ago | 1,050
My supporters sport a different kind of ‘S’ on their chest (and yes, they’re all superheroes)! ✨ #ShareYourSSunday #BeSeenBeHeard
47,473 Likes | 212 days ago | 188
It’s #ShareYourSSunday again! @mayawesby looks amazing in the Highline Denim Skirt. What does your ‘S’ stand for? #BeSeenBeHeard
226,062 Likes | 215 days ago | 2,958
I had a great time at @the_greenbrier this past weekend. Thank you to all of the fans who came out to show your support!
43,668 Likes | 217 days ago | 403
Introducing our latest @serena arrivals, we celebrate wins, both big and small. Visit the link in my bio to shop Serena and share stories of your small wins with us by tagging #BeSeenBeHeard 💕
137,608 Likes | 218 days ago | 1,949
I used to call you Meghan (and I still do) but dear Duchess of Sussex your first project “Together” a cookbook bringing women of all cultures together. I could not be more excited about it and proud of you. It’s beautiful - diversity, inclusivity, coming together in grief or joy - there is just so much love. Link in bio to learn more, and how you can get a copy!
605,318 Likes | 218 days ago | 3,714
The two best parts of my day. Everyday.
55,178 Likes | 219 days ago | 324
@lleyaevans doing it the right way in our @serena Weekend Lounge Set 🙌🏿 #ShareYourSSunday
70,693 Likes | 219 days ago | 305
Smiling because it’s #ShareYourSSunday 😊 @serena
443,874 Likes | 219 days ago | 0
Sandbox workouts with @olympiaohanian 📸: @alexisohanian
422,582 Likes | 222 days ago | 10,365
When you are having a rough day or weekend remember Qai Qai has a arm and leg cast
629,425 Likes | 222 days ago | 6,273
Staying at the @newyorkpalace has been so relaxing. When @olympiaohanian and I were watching jw videos after a long day #thismama passed out. Olympia was clearly not happy but I could not have been more comfortable anywhere else. Thanks so much @newyorkpalace for having me. It’s always a pleasure.
1,460,511 Likes | 225 days ago | 35,209
350,482 Likes | 226 days ago | 6,608
It’s that time of the year again 📚 @ceddyced1125’s beautiful daughter is all smiles for the first day of school 😊 What does your ‘S’ stand for? #ShareYourSSunday #BeSeenBeHeard
981,108 Likes | 228 days ago | 25,137
“Did Momma win?”
324,932 Likes | 230 days ago | 6,008
My dreams were crazy enough. Are yours? #JustDoIt
360,492 Likes | 231 days ago | 5,841
BE GREATER, by @serena.
604,438 Likes | 232 days ago | 7,459
351,644 Likes | 233 days ago | 2,591
Thank you ❤️@virgilabloh @nike @off____white
605,968 Likes | 234 days ago | 5,005
372,747 Likes | 236 days ago | 5,317
Twirling into Friday!! ✨ _ @usopen #usopen
336,780 Likes | 237 days ago | 2,102
@venuswilliams and I def think our badminton match last week at @newyorkpalace prepared us for our first match on Ashe yesterday!! 🤣
416,452 Likes | 238 days ago | 4,661
Thank you to the incredible @virgilabloh
217,979 Likes | 238 days ago | 3,143
Often, we’re told we have to choose, but the only decision we really need to make is whether or not to show the world what we’re really made of. 👑 @beatsbydre
723,917 Likes | 239 days ago | 29,155
If you don’t dare to try and chase your dreams, you'll rob yourself the joy of doing it. Don't just dream it. #JustDoIt
566,896 Likes | 240 days ago | 7,092
Kids humble us. The other day on a flight home Olympia had so much energy and insisted on running up and down the aisle. When I finally got her to calm down and sit still, she threw up all over me and in the aisle. #ThisMama wants to remind all mothers the importance of supporting one another through the highs, lows, laughs and tears. _ Share your own stories of motherhood with hashtag #ThisMama. I’d love to hear them!
100,486 Likes | 240 days ago | 356
It was all about fun yesterday at the @serena pop-up at the @tictail store. These amazing ladies all look so great! Today is the last day to shop! Hurry into @tictail nyc
49,571 Likes | 240 days ago | 387
Pro Tip: Now your phone can double as a Chase debit card, no sweat. Open your mobile wallet, tap against the ATM, and get cash. @chase #ad
56,340 Likes | 240 days ago | 201
Today is the last day of our @serena pop-up with only a few more pieces remaining! Come check us out at @tictail Market from 12 - 6PM. Here are some of our customers from yesterday! #ShareYourSSunday #BeSeenBeHeard _ Tictail Market 90 Orchard St New York, NY 10002
200,224 Likes | 240 days ago | 959
Two days until the #USOpen and I must admit there’s no better way to spend an afternoon than with these precious ones at #ArthurAsheKidsDay. Thank you for coming out! ☺️
160,812 Likes | 242 days ago | 779
Huge thank you to @karliekloss and everyone else who already stopped by the @serena pop-up shop at @tictail Market in NYC. Our latest collection will be available in-store through Sunday! #BeSeenBeHeard
287,430 Likes | 242 days ago | 1,982
I’ve always wanted to be in retail, and today my dreams come true. Starting today through Sunday, come shop my favorite @serena tops, dresses, and denim IN STORE @tictail in NYC. Jeans and top @serena
173,260 Likes | 244 days ago | 6,559
Lots of people have called this my “comeback.” But becoming a mom isn’t something I’m coming back from. It’s part of who I am. It’s been both incredibly amazing and incredibly tough, but it’s only made me stronger. Especially because of the love and support you’ve all shown me. I’ll be playing in the US Open for the first time since having Olympia and #ThisMama is gonna give it her all! @Chase
116,731 Likes | 244 days ago | 1,356
Queen + Queen = Royal. Me and @nickiminaj having fun with boomerang. Wearing the royal hoodie by @Serena. Link in bio!!
248,100 Likes | 245 days ago | 3,522
“I’M BACK” 🗽
270,810 Likes | 245 days ago | 1,373
The countdown is on for New York! I’m so excited for my first pop-up shop in NYC from Friday - Sunday @Tictail, a female-run business like mine. If you can’t make it in person, you can still shop our exclusive NYC tee that launches this Friday.
63,967 Likes | 246 days ago | 506
It’s never too late for a #ShareYourSSunday! @ceceolisa looking flawless in our @serena Varsity Zipper Dress ❤️ #BeSeenBeHeard
441,692 Likes | 249 days ago | 2,481
Something so cool to say: check out my @time magazine cover. Also we were super excited to wear my new clothing collection @serena on the cover and inside spread of the mag. I talk about the struggles all of us moms feel. It’s is so important to spread the knowledge.
59,479 Likes | 249 days ago | 426
#tbt to when life was a little slower.. wishing I was back in Italy with my family!! ✨ 🇮🇹 @ChenotGroup @albereta @espacechenot_albereta
I’ve been looking forward to this day since we debuted @serena in the spring. Denim has always been a staple in my closet and I’m so excited to share my take on a jacket, skirt, and jeans, all available starting today at the link in my bio! #BeSeenBeHeard
508,239 Likes | 259 days ago | 11,034
Last week was not easy for me. Not only was I accepting some tough personal stuff, but I just was in a funk. Mostly, I felt like I was not a good mom. I read several articles that said postpartum emotions can last up to 3 years if not dealt with. I like communication best. Talking things through with my mom, my sisters, my friends let me know that my feelings are totally normal. It’s totally normal to feel like I’m not doing enough for my baby. We have all been there. I work a lot, I train, and I’m trying to be the best athlete I can be. However, that means although I have been with her every day of her life, I’m not around as much as I would like to be. Most of you moms deal with the same thing. Whether stay-at-home or working, finding that balance with kids is a true art. You are the true heroes. I’m here to say: if you are having a rough day or week--it’s ok--I am, too!!! There’s always tomm!
165,389 Likes | 260 days ago | 1,254
I am wearing my @serena Tribeca button down top with my perfectly imperfect legs. Yes even I have dimples on my legs #workinprogress 🤷🏾♀️#loveyourself Link in bio for top.
54,035 Likes | 261 days ago | 241
I think her smile says everything you need to know about our Metro Satin Lounge Pant 🌸 #ShareYourSSunday #BeSeenBeHeard
98,995 Likes | 261 days ago | 702
Strength looks so good on you, @fitsister (and so does the dress 😉) #ShareYourSSunday #BeSeenBeHeard
256,717 Likes | 265 days ago | 0
@olympiaohanian helping momma ❤️❤️❤️ a gift from her Auntie Amy!
100,735 Likes | 268 days ago | 816
Favorite day of the week 😍 #ShareYourSSunday #BeSeenBeHeard. Check out @serahdonald in the S logo top
37,591 Likes | 268 days ago | 124
Favorite day of the week😍 #ShareYourSSunday #BeSeenBeHeard here is @jessicasteindorff rocking the leopard print S logo shirt.
366,087 Likes | 268 days ago | 2,045
I love the story behind this hat. I ran across it randomly at this fab store @tictail owned by an amazing woman named Briana. It reminds me of my love for @olympiaohanian This hat has an incredible and inspiring story, with 100% of the proceeds going to @lupusresearchalliance. Click the link in my bio to grab one yourself.
273,416 Likes | 271 days ago | 1,998
Views- how amazing?? Only at @ChenotGroup @albereta @espacechenot_albereta #selexisvacation
37,931 Likes | 275 days ago | 255
@sarah.koupal looking amazing in her Limited Edition S London Tee 😍 #BeSeenBeHeard #ShareYourSSunday
131,879 Likes | 276 days ago | 1,670
Loving family time in beautiful Italy. What an insane room I stayed in. I got to look at stars from my bed at night!! This week has been a dream! 🇮🇹 ☁️ @ChenotGroup @albereta @espacechenot_albereta
497,756 Likes | 281 days ago | 11,899
These past 2 weeks was amazing. It also was a sound for all moms stay home and working you can do it you really can! I’m not any better or diff than any of you all. Your support has ment so much to me. Let’s keep making noise everyday in everything we do. I’ll be back (and soon too) Road to the Us Open is next! Stay strong no matter what. Oh and this is just the beginning. Love you 💪🏿
75,111 Likes | 281 days ago | 389
Look of the week from @krystinhargrove! Absolutely killing it in her @serena Signature S Bralette🔥 #ShareYourSSunday #BeSeenBeHeard
518,561 Likes | 285 days ago | 13,520
Can’t help but smile. See you Saturday, #Wimbledon! ☺️
415,580 Likes | 287 days ago | 11,575
What would I do without all your support? I love you all!!
281,475 Likes | 287 days ago | 2,698
Make this week greater than your last ✨
168,772 Likes | 289 days ago | 1,562
33,341 Likes | 289 days ago | 106
Another favorite from this week 💕 #ShareYourSSunday #BeSeenBeHeard
42,070 Likes | 289 days ago | 149
Sharing some more of my favorite @serena looks from this week! I live for #ShareYourSSunday 😍 #BeSeenBeHeard
259,462 Likes | 289 days ago | 2,856
236,170 Likes | 291 days ago | 339
Back at it again 😏
59,663 Likes | 291 days ago | 242
I had the honor to interview my girl @gigihadid for @vmagazine's July edition, check it out!
469,237 Likes | 294 days ago | 5,264
152,706 Likes | 294 days ago | 1,151
My @serena denim dress looks good from causal to red carpet! Get yours at www.serenawilliams.com
65,481 Likes | 296 days ago | 356
LOVE this look from @mighty_dr!! 😍 Please keep sharing and tagging @serena #BeSeenBeHeard #ShareYourSSunday
234,933 Likes | 296 days ago | 1,915
1 day until #Wimbledon 🍓 In this moment, 22 was the greatest feeling, but ultimately getting to 23 was even better. Never let anyone put a limit on how far you can go.
254,651 Likes | 297 days ago | 2,232
2 days until #Wimbledon 🍓 Just in case no one’s told you yet today, I want to remind you that you are greater than your circumstances.
3 days until #Wimbledon 🍓 Mood for the weekend. Mood for Wimbledon. One giant leap for womankind.
462,282 Likes | 299 days ago | 4,640
4 days until #Wimbledon 🍓 Would you believe me if I told you the girl on the left always dreamed of becoming the woman on the right? Keep fighting. 💪🏿
32,829 Likes | 299 days ago | 209
We just launched our limited edition ‘S’ London tee this morning and are almost sold out. Get yours before it’s all gone! #BeSeenBeHeard
274,673 Likes | 299 days ago | 3,055
165,516 Likes | 300 days ago | 1,538
🖐🏿 days until #Wimbledon 🍓
399,096 Likes | 301 days ago | 4,845
6 days until #Wimbledon 🍓 15 years ago a boy from Switzerland and a girl from the US, both 21, shared the stage at Wimbledon for the first time.. and it wouldn’t be the last. 😏 🐐 🐐
235,698 Likes | 301 days ago | 2,515
I’m really excited to be on the August cover of @InstyleMagazine…such an amazing publication that captures all women so beautifully in all of our diversities. Read the full story by my friend @LauraBrown99. Link in bio. #InStyleBadAssWomenIssue Photography: @RobbieFimmano Styling by @JuliePelipas Hair by @AngelaMeadowsSalon Makeup by @NatashaGrossMakeupArtist
131,111 Likes | 302 days ago | 1,190
7 days until #Wimbledon 🍓 It's hard to believe it's been 16 years since my first title in London. What I remember most from that day is the genuine happiness and support from my competitor, big sister and best friend @venuswilliams.
17,883 Likes | 303 days ago | 115
Some more fun ways to wear @serena. I get so excited to see the looks you come up with so please keep taking pics!! #BeSeenBeHeard #ShareyourSSunday
40,066 Likes | 303 days ago | 190
LOVE seeing you guys in your @serena pieces!! Please keep sharing these pics and tagging us! #BeSeenBeHeard #ShareYourSSunday ❤️
154,132 Likes | 305 days ago | 1,182
128,099 Likes | 305 days ago | 1,098
It’s Friday! Don’t forget to post pics of you wearing your @Serena clothes. Tag me or @serena I always repost on Saturday and Sunday. I’m wearing @serena here. New do who dis?
41,525 Likes | 306 days ago | 525
The past few weeks have been such a blur. Every day has had its share of drama, from launching my new clothing line during the French Open, to my arm injury, to the hours of rehabilitation that followed. My infant daughter, Olympia, has been with me through it all - even sitting in on meetings because I couldn’t bear to be away from her, even for a day. Today, I’m excited to drop the next set of designs from my main Serena collection. I’ve also taken to heart all of your feedback and comments asking us to include extended sizing. I want you to know that I hear you, and our team is working hard to make this a reality. Stay tuned for “Serena Great,” which will drop later this fall, because I believe in my heart that every woman should feel “Great.” We have so much to look forward to and I hope you’re as excited as I am. In the meantime, keep inspiring me by sharing your stories through #BeSeenBeHeard and reppin’ your S. I hope I can keep inspiring you.
67,307 Likes | 306 days ago | 380
Yesterday in NYC, with my partners @allstatepurplepurse, I was proud to help kick off a national street art campaign to make financial abuse visible to all. Visit PurplePurse.com to learn how sharing the invisible can give victims a #SafeWayOut.
23,452 Likes | 306 days ago | 126
What if we shared stories of financial abuse like we share pics of ourselves in front of cool walls? Could we bring this invisible weapon out of the shadows? In my second year with @allstatepurplepurse, we’re setting out to do just that — starting first in NY with work by muralist @byisabel #sponsored Share the message and join us as we help domestic violence victims find a #SafeWayOut.
52,189 Likes | 308 days ago | 485
Check out @rstuhlmann looking like a million bucks in her @serena varsity dress! Beautiful #beseenbeheard post a pic of you in your @serena and I’ll repost. Available exclusively on www.serenawilliams.com. Link in bio
177,779 Likes | 308 days ago | 1,249
How powerful is this pic? Behind the scenes for my cover of @bazaaruk on stands now. Slide right. 📸 @richardphibbs
172,401 Likes | 309 days ago | 981
@beyonce y’all did that 🤯that’s what I’m talking about
23,281 Likes | 310 days ago | 143
#SerenaShareSunday here are some of my fav pics from this week. Tag @serena to be featured next week. This week we have @beachpeach @s.ahqq @thelavishpalette @natashagrossmakeupartist thank you ladies! Keep tagging @Serena with a pic of you stuff!!!!
184,001 Likes | 311 days ago | 922
Dem @serena pants www.serenawilliams.com tag @serena with a pic of you wearing the collection- I wanna post you!!! 💃🏿💃🏿 #BeSeenBeHeard
96,497 Likes | 313 days ago | 1,618
Don’t forget to submit your questions in the comments below for my @serena live Q&A tonight at 8pm EST!! #BeSeenBeHeard
111,076 Likes | 313 days ago | 802
I’ll be on @serena Instagram Live tonight at 8pm EST! I’m ready for your questions! Who is joining?? Jacket by @serena #BeSeenBeHeard
37,831 Likes | 314 days ago | 134
As Board Chairwoman, I'm excited to celebrate @oath's 1st anniversary by giving back to the community and supporting @YPRCLA at their #TheGreatBuild Day of Service. #ThisIsOath
368,767 Likes | 314 days ago | 3,899
Berries and beets 💋
270,966 Likes | 316 days ago | 2,471
@bazaaruk I see you
374,233 Likes | 319 days ago | 2,419
Family day yesterday. @olympiaohanian was not having it though. @serena collection top.
70,487 Likes | 319 days ago | 339
Love this place! @leroyalmonceau
177,420 Likes | 320 days ago | 930
@leroyalmonceau shenanigans with @christopherchip we love it here
389,901 Likes | 323 days ago | 7,078
You always live to fight for another chance. I’ve done a lot of fighting and this is just the beginning. Thank you a for the support. I love you
356,007 Likes | 325 days ago | 3,100
Never basic 😏 Shop my Signature S Bralette and high waisted briefs at the link in my bio! @serena #BeSeenBeHeard
312,544 Likes | 326 days ago | 2,053
I love my partner! @venuswilliams out there today in doubles. Thanks @zebra.h for the photos
292,171 Likes | 326 days ago | 3,242
Perfect lighting for makeup @leroyalmonceau
754,861 Likes | 328 days ago | 12,760
They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves--tennis and fashion--and had to find a way to make them coexist. After 15 years of false starts, and people in fashion telling me "no," it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream. Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you're worth it. #BeSeenBeHeard
429,501 Likes | 328 days ago | 4,282
Excited to be on the cover of the July Issue of @bazaaruk which celebrates the power of women! Out tomm! #BeingSerena hair @angelameadowssalon makeup @natashagrossmakeupartist
289,879 Likes | 328 days ago | 1,846
779,643 Likes | 329 days ago | 13,731
Catsuit anyone? For all the moms out there who had a tough recovery from pregnancy—here you go. If I can do it, so can you. Love you all!!
24,438 Likes | 329 days ago | 260
Strong. Sexy. Sophisticated. Be the first to rep @serena tomorrow! Link in Bio!👆🏻👆🏼👆🏽👆🏾👆🏿 #BeSeenBeHeard
189,745 Likes | 330 days ago | 878
At the @leroyalmonceau lights camera..:
70,019 Likes | 331 days ago | 516
You ready? 🙌🏻🙌🏼🙌🏽🙌🏾🙌🏿 - Be the first to wear Serena, dropping May 30th. #BeSeenBeHeard