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@katiecouric : Bozoma Saint John was 12-years-old and having a tough time fitting in with her new classmates after moving from Ghana to Colorado when she first realized the power of pop culture: “I needed something to talk to them about. And it doesn’t matter your age, your race, your religion...the things that connect us about pop culture erase all of those differences.” Understanding that connection has helped her shape some of the world’s biggest brands from Pepsi to Apple and led to her current role as Endeavor's Chief Marketing Officer. I sat down with her for a conversation, and she shared with me how her work helped save her after the darkest period of her personal life. #monday #mondaymotivation #badasswomen #wcw