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@rosiehw : Introducing our new series @roseinc— On Duty / Off Duty, because I believe we all live 24/7 lives, and our make up should be as versatile as we are. Maximalist or minimalist? A little colour or all the colour ? Nighttime drama or everyday ease? Whatever your beauty preferences, a few deft moves are all it takes to transform your look from soft to strong… without requiring a radical revamp of your makeup bag. Photographed by @zoeygrossman, makeup artist @patrickta demonstrates how blue eye makeup can work for on-duty refinement or off-duty cool. One hue, two looks—and, we hope, plenty of beauty inspiration for your every moment and mood. Head to @roseinc for the full story.