Celebrities on Instagram

Loading Kelly Slater data from Instagram. Please wait...
@kellyslater : The S.E.A. Tee. Social. Environmental. Accountability. Sewn, dyed, and made 8 miles from our offices in LA (codename...‘8-Mile Tee’). 100% organic cotton. Comes in 3 styles, 15 colors, 45 options. The production of this shirt saves 71 gallons per tee or 90% of the water used in the making is a conventional cotton t-shirt, which brings me to a larger conversation...the reason we started @outerknown in the first place. This shirt is a perfect example. We wanted to do something different, not for the sake of being different but to do it the right way. Our principles began with a double mission statement, #ForPeopleAndPlanet. People are the ones who make our products...in handpicked, socially-compliant factories around the world where workers are treated like human beings and provided good working conditions and a living wage. This principle has been directly reflected in our slightly higher pricing than what the surf world is used to. The planet part has to do with our production methods and textiles/fabrics we use (such as organic cotton and hemp, recycled nylon-6 from disposed fishing nets, to name a few). Every step of the process is more labor intensive and costlier which we felt was a worthy cause from the outset. So to everyone focused on pricing, there is a direct correlation to doing right by people and planet in our pricing. @outerknown became the first ever brand to be #FairLaborAssociation certified before selling a single article of clothing and also the fastest clothing company ever to do so in 1.5 years. I’m super proud of our team, the clothing we make, and what we have accomplished so far. So here’s a big thank you to everyone who sees the time and dedication that has gone into our products and understands what we are all about. I haven’t posted about this in a while, and I figured it was a good segway into some of the things we’ll be doing in the near future. If you ever want to know more, go to outerknown.com and click on ‘Our Mission’ at the bottom