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@therock : When sweat equity meets advanced technology 💦 🔬 💪🏾 Testing a cool piece of towel engineering for the consumers who sweat profusely like I do while I train. I’ll keep ya posted. So far so good, but still some work to do. From my headphones 🎧 to my signature series ProjectRock1s 👟 to our workout gear collections — everything I put on the market is 100% war tested by me personally in the #IronParadise. If it sucks and doesn’t pass my test, then the product will never see the day of light. If it passes the test, then you’ll have the best gear you’ll ever train in. THANK YOU for making our #ProjectRockCollections @underarmour’s #1 seller worldwide. #BackInTheLab #ProjectRockTowels #CoolTech #UnderArmour #HardestWorkerInTheRoom #AndDontFuckWithTheBull