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@therock : It ain’t pretty, no glossy polish or fake camera set ups. It’s hard work or get the f*ck outta my gym. Wrapped our #ProjectRock BEND BOUNDARIES COLLECTION commercial shoot for @underarmour. As with all of our @underarmour spots that’s created by our Seven Bucks advertising company, @sevenbuckscr — I want to disrupt the traditional method of marketing that’s always presented and create something new, different, raw, uncut and directly from my DNA. No fancy gym set ups, no fancy camera tricks and quick cutaways. At the end of the day, it’ll always come down to me putting every single piece of gear to the test personally before I deliver it to you. Real, raw and authentic. As always, THANK YOU for making #ProjectRock, @underarmour’s #1 seller. I’m nice, but when it comes to my business I don’t play nice. Ever. #ProjectRock #UnderArmour #BendBoundariesCollection SPRING 2019