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@therock : For my new IRON WILL COLLECTION campaign and photo shoot, I barred everyone from my gym while I trained. No @underarmour execs, no @sevenbucksprod @sevenbuckscr execs, no make up, grooming, no assistants etc. No one allowed except my three shooters and my strength & conditioning coach @daverienzi. My gym time is scared and it’s a very effective and authentic process for me to keep everyone out so I can focus. Nothing personal, its business. As always THANK YOU for making PROJECT ROCK @underarmour’s #1 seller worldwide. Keep it raw. #projectrock #ironwillcollection